Since its inception over a century ago, Aston Martin has been renowned for its sophisticated and stylish cars that exude elegance and luxury.
The iconic British brand has left an indelible mark in the automobile industry, with its models gracing the silver screen and the racetrack. Today, the brand is getting closer to taking the world by storm with the release of its first electric vehicle, which is a foray into the hypercar territory.
How Aston Martin Cars Have Evolved Over Time: An Overview
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is a British multinational automobile manufacturer with its headquarters in the United Kingdom. The company’s parent organisation is Aston Martin Lagonda Global Holdings PLC, and its revenue is estimated to be approximately $1.3 billion USD (£1.1 billion).
The brand has a wide range of models that cater to different customers’ needs and preferences, and each model is produced with premium materials and elegant details throughout, which is reflected in the price tags. The flagship two-door grand tourer Aston Martin DBS starts at $333,700, making it one of the most expensive models in the brand’s lineup.
However, the brand also has more affordable models, such as the Aston Martin Vantage, which has a starting price of $147,000. The new Aston Martin SUV DBX is also relatively low-priced, starting at $188,900.
History of Aston Martin
The story of Aston Martin started in 1913 when Lionel Martin and Robert Bamford set out to create vehicles. The two pioneers produced their first car, the Aston Martin, in 1915. However, their plans were interrupted by World War I, which saw them abandon their automotive production to join the war efforts.
The founders returned to automotive production after the war and produced record-breaking open-top race cars before turning to road cars as World War II interrupted business with more pressing matters.
In 1947, manufacturing mogul David Brown took control of Aston Martin and Lagonda, and this change brought in the well-known Aston Martin DB series vehicles, including the 1950 Le Mans prototype DB2, the DB Mark III in 1957, and the famous Aston Martin DB5 in 1963.
These grand tourer models served as the foundation of success, creating a reputation as some of the best-looking, high-performance vehicles around. The brand continued to produce elegant, thrilling vehicles that found the ideal balance between refined comfort and spirited performance.
Ford Motor Company took over Aston Martin in 1987, and the company continued to produce iconic models such as the DB7 and Aston Martin DB9. The brand is now a publicly-traded company, Aston Martin Lagonda Global Holdings PLC.
Aston Martin Car Range
Aston Martin has a range of sports cars that have been used in professional racing circuits around the world. The company has a long history of motorsports success, including winning the 1959 24 Hours of Le Mans with the Aston Martin DBR1.
Aston Martin’s latest venture into hypercar territory is the Aston Martin Valkyrie, the brand’s first hypercar with over 1,000 horsepower. The car is a collaboration between Aston Martin and the Red Bull Racing Formula One team, and only 150 units were produced. The car features a naturally aspirated 6.5-litre V12 engine developed by Cosworth and a lightweight carbon fibre body designed by Red Bull Racing’s Chief Technical Officer, Adrian Newey.
The Aston Martin DB11 is another one of the company’s flagship models. The car is a two-door grand tourer that features a powerful V12 engine and a sleek, aerodynamic design. The car is available in both coupe and convertible models and is a popular choice for drivers who want a luxury sports car with plenty of power and performance.
In recent years, Aston Martin has also entered the SUV market with the release of the DBX. The DBX is Aston Martin’s first SUV and features a powerful V8 engine, all-wheel drive, and a spacious, luxurious interior. The car is designed for drivers who want the performance and style of an Aston Martin, with the practicality and versatility of an SUV.
Aston Martin also offers a range of customisation options for its cars, allowing drivers to create a car that is truly unique to them. The company’s Q by Aston Martin division offers bespoke design and engineering services that allow customers to personalise every aspect of their car, from the paint colour to the interior trim.
Aston Martin lifestyle
Owning an Aston Martin is not just about owning a luxury car, it’s about embracing a lifestyle of sophistication, elegance, and excitement. Aston Martin owners are a select group of individuals who appreciate the finest things in life and enjoy the thrill of driving.
Aston Martin hosts a range of events for its customers, including track days, driving tours, and exclusive social events. These events give Aston Martin owners the opportunity to connect with other like-minded individuals and experience the thrill of driving an Aston Martin in a safe, controlled environment.
Aston Martin also offers a range of lifestyle products, including clothing, accessories, and luxury goods. These products are designed to reflect the same level of quality and craftsmanship as Aston Martin’s cars and are a popular choice for fans of the brand.
Final Thoughts
Aston Martin is a British icon that has been producing luxury sports cars for over a century. The company’s cars are known for their elegant design, powerful performance, and motorsports heritage. Aston Martin has recently entered the hypercar and SUV markets, expanding its range of cars to meet the needs of modern drivers.
Owning an Aston Martin is not just about owning a luxury car, it’s about embracing a lifestyle of sophistication, elegance, and excitement. Aston Martin offers a range of events and lifestyle products that allow customers to immerse themselves in the world of Aston Martin and connect with other like-minded individuals.
Whether you’re a motorsports enthusiast or simply appreciate the finest things in life, Aston Martin is a brand that embodies the best of British luxury and style.
