The car manufacturer recently announced that it plans to release an all-electric version of the popular Cayenne SUV in the next few years. According to CEO Oliver Blume, the Electric Cayenne SUV will be part of the brand’s fourth generation of mid-size SUVs and will feature a new and more versatile chassis.
While Porsche’s announcement is not surprising, it does demonstrate the company’s continued commitment to producing EVs. By 2030, the company wants 80% of the vehicles it sells to be EVs, a goal that is now more attainable with the release of the Cayenne EV.
The Future of Porsche EVs
Porsche’s EV lineup currently includes the Taycan, which has already been well received in the luxury EV market, and the Cross Turismo, which is a wagon-like version of the Taycan. The company also has two other EVs planned for release before the Cayenne EV: the electric Macan, which is set to arrive in 2024, and the 718, which will only be available as an EV and is scheduled to arrive in 2025.
Following the electric Cayenne SUV, Porsche plans to release an all-new electric SUV that is currently in development. The unnamed SUV will be larger than the Cayenne and the Macan and is expected to have three rows of seats and a range of over 400 miles. Blume stated that the upcoming SUV will be aimed at strengthening Porsche’s position in the sporty luxury segment, which has seen growing profit pools, particularly in China and the US.
With the release of these five EVs, Porsche will be in a better position to achieve its goal of having 80% of its sales consist of fully battery-powered models by 2030. The company has stated that it will not be releasing an electric 911 anytime soon, but with the push towards EVs, it’s possible that an electric 911 could become a reality in the near future.
Porsche’s Commitment to EVs
Porsche has long been known for producing high-performance gas-powered vehicles, but the company is now making a significant investment in EVs. Porsche has made it clear that it wants to remain a leader in the luxury automotive industry, and producing EVs is a crucial component of that plan.
In addition to its current EV lineup, Porsche has also made significant investments in EV infrastructure. The company recently announced a partnership with Electrify America to install DC fast chargers at dealerships across the United States. The chargers will be able to charge Porsche EVs to 80% capacity in just 20 minutes. This move is part of Porsche’s larger goal to provide a seamless charging experience for its customers.
Porsche is not alone in its push towards EVs. Many other luxury automakers are also investing in EVs, including Audi, Mercedes-Benz, and BMW. The shift towards EVs is driven by a number of factors, including increasing environmental concerns and stricter emissions regulations. The growth of the luxury EV market is also a significant factor, with more and more consumers looking for high-performance luxury vehicles that are also eco-friendly.
Final Thoughts
Porsche is making big strides towards electrification, and its CEO’s latest announcement shows the brand’s commitment to a sustainable future. The release of the electric Cayenne SUV will add another electric SUV to Porsche’s lineup, giving buyers even more options for luxury electric vehicles.
While the shift to electric vehicles may be daunting for some Porsche enthusiasts, the brand’s commitment to maintaining its sporty luxury positioning ensures that future electric models will still embody the spirit of Porsche.
With the electric Macan and 718 expected to arrive in the next few years, and the all-new electric SUV in development, Porsche will soon have a range of electric vehicles to choose from. And with its goal of having 80 percent of its sales consist of fully battery-powered models by 2030, it’s clear that the brand is looking towards a more sustainable future.
As the automotive industry continues to shift towards electrification, it’s exciting to see luxury brands like Porsche embrace the change and develop exciting new electric vehicles. With each new announcement, we get a glimpse into the future of electric luxury vehicles, and it looks like Porsche is going to be leading the way.
